External Sales Representative (BDR): A Modern and FLEXIBLE Solution for Your Business!
In today's business world, where dynamics and flexibility are key, an increasing number of companies are utilizing our external sales representative service to achieve their sales goals and strengthen their team.
But what exactly does this service entail, and what benefits can it bring to your business?
An external sales representative is primarily someone who operates at the initial point of contact with the customer, capable of researching new potential contacts and reaching out to them.
Watch the video for a detailed explanation of the external sales representative service, including the problems it solves, how it works, its benefits, costs, and more.
Who is a BDR and How Can They Transform Your Company?
A BDR, or Business Development Representative, is a trained salesperson who collaborates with you or designated individuals within your company, primarily acting at the initial contact point with customers.
Their role may involve:
➡️ Updating and expanding the database of potential clients;
➡️ Cold Calling, generating leads, arranging sales meetings;
➡️ Managing email communication and meeting reminders;
➡️ Overseeing Follow Ups and decision-making processes;
➡️ Analyzing competitor activities, e.g., mystery shopping;
➡️ Many other tasks - the final scope of work will be determined and tailored to your current needs;
What Problems/Challenges Does an External Sales Representative Help Overcome?
1. Your Salespeople are not skilled, unwilling, or simply do not want to engage in Cold Calling or other forms of prospecting!
Perhaps until now, you haven't needed to actively search for clients because they came to you, resulting in your salespeople not developing prospecting skills (e.g., Cold Calling).
However, they are EXPERTS with excellent PRODUCT KNOWLEDGE and EXPERIENCE in conducting SALES CONVERSATIONS with clients.
2. You face challenges with customer databases.
Your databases:
➡️ Are too small or non-existent;
➡️ Are outdated, and it's unclear which companies exist and who is in charge of the areas of interest to you;
➡️ Are of unclear origin and lack marketing consent;
➡️ Often contain contacts for the secretary/reception;
3. The sales team lacks time for important, repetitive tasks.
Let's be honest, every salesperson who wants to perform tasks that lead them to MAKE MONEY, e.g., sales meetings with clients, does not want to spend time sending reminders, summaries, reports, agreements, and then monitoring deadlines :)
4. Salespeople do not perform Follow Ups!!!
Research and experience clearly show that B2B clients sometimes need up to 8 contacts before making a purchase!!!
Meanwhile, 44% of salespeople give up after the first contact, and ONLY 8% make more than 5 attempts!!!
Watch the video that further discusses the problems and challenges that the External Sales Representative SOLVES.
What are the Benefits of the External Sales Representative, BDR Service?
Engaging a BDR offers not only sales support but also a range of other benefits:
1. Updated potential client database: Continuous market contact ensures your database is always up-to-date and filled with valuable leads.
2. Brand strengthening: Direct contact with potential clients builds awareness and reputation for your brand.
3. Lead generation: Systematic scheduling of meetings, including through Cold Calling, and sales process optimization ensure efficient operations.
4. Employment flexibility: Although you work with a committed and loyal individual, you are not burdened with the costs or responsibilities of an employer - we take care of these elements.
5. Expert team support: Although you pay for the work of one person (BDR), the process involves the help and support of 5-6 individuals! - such luxury is not available when hiring someone full-time, where instead of receiving support, often you need to continuously provide it.
6. Flexible scope of activities: You can update the sales representative's tasks monthly without any complaints about frequent changes in job responsibilities :)
How Does Cooperation Work?
The BDR is available to your company for 80 hours per month (half-time). They will easily use tools such as CRM, email boxes, calendars, or other business applications.
BDR working hours are flexible and tailored to your company's needs.
It is crucial in our cooperation that processes and activities are clearly specified and repeatable - of course, we can help with this or even do it for you.
The minimum duration of the service is 3 months;
Service Pricing
➡️ One-time fee: 1500 PLN net for campaign preparation;
➡️ Monthly fee: 6970 PLN net, covering the work of the BDR and additionally:
➡️ Daily activity reporting;
➡️ Engagement of specialists in designing and preparing processes for you (e.g., sales, customer service, cooperation with contractors, etc.);
➡️ Full support from specialists and cooperation with the BDR in terms of meeting scheduling scripts and techniques, etc.;
➡️ 2 hours per month of individual consultations with a selected expert for you and/or your team, e.g., in sales, conducting sales meetings, using artificial intelligence, recruitment, etc.;
How Soon Can We Start?
Launching such a campaign is possible within about 2 weeks from signing the contract.
Why Choose the External Sales Representative (BDR) Service Over Traditional Employment?
Choosing to cooperate with us through the BDR service means you pay not only for the work of one person but also benefit from the extensive knowledge and experience of a whole team of specialists (trainer, mentor, etc.). This luxury is often not provided by traditional employment.
Moreover, you enjoy all the advantages of hiring the right person without worrying about any disadvantages associated with employment.
Additional Questions and Answers about the External Sales Representative Service:
How Does Communication and Reporting with Us Work?
Communication is ongoing through phone, email, and indicated messengers, including your internal ones.
Reporting can also be ongoing (after each task) or collective, e.g., every few hours or once a day at the end of work.
It's worth mentioning that the BDR can work on your CRM, so every action they take is immediately visible on the scoreboard.
How Do You Handle Integrating the BDR with Our Team?
Indeed, it's important for people to be well-matched, so before assigning a BDR, we ask for the opportunity to speak with team members to get to know each other a bit and inquire about habits, ways of working, the so-called energy (everything fast, here and now, or rather calmly and dignifiedly). Then we delegate the most suitable person to you.
What If We Don't Get Along?
It hasn't happened to us yet, but if it does, it's not the end of the world :) Richer for the experience, we will find an even better-matched person and continue working.
Does the BDR Act Proactively or Reactively?
As agreed, so if there's a specific task that we have well developed, for a while, it will be consistent, methodical work where excessive proactivity may even be harmful.
Sometimes, however, there will be a need to achieve new goals, e.g., an unexpected opportunity arises, and actions need to be multiplied in a short time using the same resources (nothing new, right? :)
Then proactivity is very necessary, and that's why cooperation with us works so well because then neither you nor our BDR are alone, as you have our entire team ready to help.
Interested? Contact Us!
If you want to learn more and talk about how this service could work for you.
1. Select a meeting date and time,
2. leave contact information,
3. Talk to us online.
After confirming the form, you will receive an email from us with a link to the online meeting. Additionally, the day before your chosen date, you will receive a reminder of the meeting.
Leave a comment / feedback: